Nic Marshall shooting at Fashion Fight Night 4 this past Saturday.  Nic shot against Sara Rubinstein.  Both photographers did a fantastic job of putting on quite the show!

Perhaps you already had a chance to see the Target circular cover that came out this past Sunday...Lawrence Callahan (Callahan & Co. Photography) photographed the product and Lucas Saugen (Saugen Photography) photographed and assembled the marquee elements.

This photo (of a photo) of Larry was provided by our friends over at Flashlight Photorental.  They found it in the basement of the old Brin Glass building at the corner of 6th and Washington; Callahan & Co. resided here from 1982-2005. 

Callahan & Co.'s new location at 514 North 3rd Street STE 101 Mpls MN  55401 has worked out to be lightyears better with regards to functionality.  Namely, it is on ground level: o tiny elevators, no narrow staircases.  Also there are no pillars.  When we are constructing large room sets every single contiguous foot counts.

Arrive back late last night from an amazing week in Mexico.  Our group stayed at the Marival Resort 20 minutes north of Puerto.  HIGHLY recommend...  If you end up staying anywhere on Banderas Bay I would suggest taking the Las Caletas tour.  You'll find yourself snorkeling with tropical fish, relaxing on amazingly pristine beaches and grubbing on Paella made right before your eyes.  Very worth the trip...

That is not to say they are using them well. 

Transparency seems to be a recurring theme these days.  People want to be able to discover everything about you / your studio / your DNA etc.  With regards to your clients - transparency has no place.

Time and time again I am seeing photographers using platforms like Twitter as a bull horn to laud the clients they have in-studio that day.  This leaves two audiences "miffed:"

-Your client.  9 times our of 10 you are not the only studio bidding / vying for a given project.  Don't put your client in the awkward position of having to explain to the another studio why they chose YOUR studio over your competitors. Let your client be the one to sing your praises on the their Facebook Wall.

-Your competitors.  Even studios that you have long-standing relationships with are still your competition.  Those in your market can and will use your bragging as excellent intelligence as to who is shooting what and where.  I do this.  Daily.  Don't make it so easy.

Photographers love talking about themselves.  I get it.  Use this propensity to share info that personalizes your studio and sets you apart in current and potential clients' minds for all positive reasons. 

Examples that I use in marketing my photographers:

-Take pictures of the production and crew.  This gives curious followers a chance to see you / your studio in action while still maintaining a certain amount of discretion. 

-Share interesting stories or challenges from the shoot.  NOTE:  Don't make yourself look dumb.  "I've never used this camera before.  I hope the client doesn't notice."  I can't make this stuff up folks.

To be clear - this has nothing to do with tweet volume.  If you would like to read more about that head over to Social Photo Talk.

 How are you using social media in your photography marketing?

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AudioAlt Soundset 09/Brother Ali Demo from Audio Altimeter on Vimeo.